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January 11, 2023
Digital Platform That Offers the Highest ROI According to US Ad Buyers, Dec 2022 (% of respondents)
Note
Data was provided to Insider Intelligence by Cowen.Methodology
Data is from the January 2023 Cowen "Ad Buyer Survey XI: '23 Outlook Suggests Modest Growth Despite Recession Fears." 50 US ad buyers were surveyed during December 4-9, 2022. Respondents represented $23 billion worth of ad buys from various industries including consumer products, healthcare/pharma/biotechnology, automotive/manufacturing and technology/telecom.Sources
Chart Title
Digital Platform That Offers the Highest ROI According to US Ad Buyers, Dec 2022 (% of respondents)Publication Date
January 11, 2023