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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 1, 2022

US B2B Traditional Media Ad Spending, 2020-2024 (billions and % of total B2B ad spending)

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eMarketer

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US B2B Digital Ad Spending Forecast 2022

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Chart Title

US B2B Traditional Media Ad Spending, 2020-2024 (billions and % of total B2B ad spending)

Publication Date

July 1, 2022

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Featured In

US B2B Digital Ad Spending Forecast 2022

Topics

Digital Advertising Digital Ad Spending Newspaper Ad Spending Magazine Ad Spending B2B Marketing United States

US B2B Traditional Media Ad Spending, 2020-2024 (billions and % of total B2B ad spending) | EMARKETER