June 3, 2021

Incentives for Which US Internet Users Are Most Willing to Share Their Email Address with a Brand, by Generation, March 2021 (% of respondents in each group)


Data is from the June 2021 Fluent report titled "Consumers, Data, and Control: Driving Loyalty and Trust Through a Strong Value Exchange." 14,335 US internet users were surveyed online during March 22-23, 2021. Respondents were surveyed online via Fluent's portfolio of owned and operated media properties and not reflective of the general US population. Fluent is a performance marketing company.