September 9, 2021

US Internet Users Who Want Personalization from Brands to Which They Are Loyal, by Generation, Aug 2021 (% of respondents in each group)

Methodology

Data is from a September 2021 Data Axle report titled "Generational Shifts in Marketing Preferences" conducted by SurveyMonkey. 1,000 US internet users ages 18+ were surveyed online during August 2021. Data is weighted to the national internet population from the US Census.