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August 10, 2021

What Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, Aug 2021)


Data was provided to Insider Intelligence by Bizrate Insights.


Data is from the August 2021 "The Insider Intelligence Ecommerce Survey" conducted by Bizrate Insights. 1,066 US adults ages 18+ were surveyed online during August 2-8, 2021. Respondents identified as female (50%) and male (50%) and were ages 18-34 (32%), 35-54 (5%), and 55-65 (33%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of Insider Intelligence, provides a monthly consumer pulse of digital shopping behavior and intent.