July 26, 2021

Share of Time Spent Viewing Streaming Video of the Tokyo Olympics Opening Ceremony Worldwide, by Device, July 23, 2021 (% of total)

Note

Data was provided to Insider Intelligence by Conviva.

Methodology

Data is from a July 2021 Conviva report titled "Tokyo Olympics Preview." Conviva's proprietary sensor technology tracks 100 billion streams per year across 3 billion applications for over 250 OTT publisher brands worldwide. Video content measured includes movies, episodic TV shows, live linear television, and live sports. Year-over-year comparisons are normalized at the customer level for accurate representations of industry growth.