Which Supply-Side Platforms (SSPs)* Have US Publishers Used in the Past 12 Months? (% of respondents, March 2021)
Respondents were asked, "Which of the Supply-Side Platforms (SSPs) that you are familiar with have you used in the past 12 months?" Data was provided to Insider Intelligence by Advertiser Perceptions.
Data is from the June 2021 Advertiser Perceptions "Programmatic Intelligence Report: Supply Side Platforms 1H 2021." 151 US publishers were surveyed during March 2021. Respondents were from publishers with more than 3 million monthly unique visitors and had a role director-level and above that includes decision-making involvement in supply-side platform usage and strategy.