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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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January 26, 2021

Which Type of Ad/Content on Social Media Is Most Influential in Getting US Adults to Make a Purchase? (% of respondents, Dec 2020)

Note

Data was provided to Insider Intelligence by Bazaarvoice.

Methodology

Data is from a January 2021 Bazaarvoice report titled "A picture's worth a thousand purchases: How visual and social content increase online sales" conducted by Savanta. 7,602 adults ages 16+ in Australia (n=576), Canada (n=1,005), France (n=1,501), Germany (n=1,492), the UK (n=1,515), and the US (n=1,513) were surveyed online via Savanta's international panel access during November 27-December 4, 2020. Data is nationally representative of each country.