February 5, 2021

Types of Advertising US Adults Find Trustworthy, Jan 2021 (% of respondents)

Note

Respondents were asked, "How trustworthy, if at all, do you consider advertising to be in each of the following types of media?"

Methodology

Data is from the February 2021 YouGov "Global Study: Which Types of Ads Do People Trust?" commissioned by Campaign. 2,029 UK adults and 2,019 US adults were surveyed online during December 31, 2020-January 15, 2021. These results are part of a wider survey conducted during the same time frame of 18,929 adults across 17 countries. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, while Indonesia and Hong Kong use online representative samples.