July 24, 2020

Coronavirus Impact: US Retailers Who Plan to Increase Marketing Investments in Select Emerging Technologies, Jan 2020 & June 2020 (% of respondents)

Note

Data was provided to eMarketer by CommerceNext.

Methodology

Data is from the July 2020 CommerceNext report titled "The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19" sponsored by Exponea. 111 US senior-level marketers were surveyed online during January 2020. An additional survey was given to 75 US senior-level marketers online during June 2020.
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Chart Title

Coronavirus Impact: US Retailers Who Plan to Increase Marketing Investments in Select Emerging Technologies, Jan 2020 & June 2020 (% of respondents)

Publication Date

July 24, 2020