This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
There are 171 charts about 'Digital Transformation'
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Areas that Companies Worldwide Believe Will Require Breakthrough Approaches and Innovation to Address the Challenges of Automation and Digitization, April 2019 (% of respondents)
Methods Used to Develop Digital Capabilities for Companies Worldwide With vs. Without a Chief Digital Officer (CDO), April 2019 (% of respondents)
Current State of Digital Transformation for Companies Worldwide, by Industry, Feb 2019 (% of respondents)
What Is the Primary Motivator Behind the Current Digital Transformation Initiatives at Companies Worldwide? (% of respondents, Oct 2018)
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For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
Aug 28, 2019
There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.