Digital Transformation
Reports
The Brand-Agency Relationship
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.
View this ReportInterviews
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Charts
There are 159 charts about 'Digital Transformation'
Most Recent Charts
What Could Most Affect the Ability of Companies Worldwide to Meet Their Strategic Goals? (% of respondents, Q1 2019-Q2 2019)
What Is Needed to Ensure that Agency Engagements Are Aligned with the Marketing Operational Goals of Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)
What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
How Concerned Are Companies in Germany, UK and the US About Digital Disruption? (% of respondents, March 2019)
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The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content
Apr 05, 2019
Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.