Digital Transformation
Reports
Advancing Marketing Attribution
Our two-part attribution series focuses on holistic attribution. It explores best practices for implementing attribution at the organizational level and balancing channel- and company-level KPIs.
View this ReportInterviews
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Charts
There are 146 charts about 'Digital Transformation'
Most Recent Charts
Companies Worldwide with a Digital Management Initiative or Transformation Program Underway, 2018 & 2019 (% of respondents)
How Likely Are Companies Worldwide to Implement Blockchain Technology in the Next Three Years? (% of respondents, Jan 2019)
Top 10 Technologies for Business Transformation According to Companies Worldwide, 2018 & 2019
Attitudes of Executives Worldwide Toward Their Company's State of Digital Transformation, by Success of Transformation, Sep 2018 (% of respondents in each group)
Attitudes of Executives Worldwide Toward Employee Roles During Their Company's Digital Transformation, by Success of Transformation, Sep 2018 (% of respondents in each group)
More On: Digital Transformation
See All
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content
Apr 05, 2019
Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.