Digital Transformation
Reports
The Brand-Agency Relationship
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.
View this ReportInterviews
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Charts
There are 171 charts about 'Digital Transformation'
Most Recent Charts
Areas that Companies Worldwide Believe Will Require Breakthrough Approaches and Innovation to Address the Challenges of Automation and Digitization, April 2019 (% of respondents)
Methods Used to Develop Digital Capabilities for Companies Worldwide With vs. Without a Chief Digital Officer (CDO), April 2019 (% of respondents)
Current State of Digital Transformation for Companies Worldwide, by Industry, Feb 2019 (% of respondents)
What Is the Primary Motivator Behind the Current Digital Transformation Initiatives at Companies Worldwide? (% of respondents, Oct 2018)
Overall Annual Budget and Average Length of the Digital Transformation Initiatives of Companies Worldwide, by Region and Industry, Oct 2018
More On: Digital Transformation
See AllFor CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
Aug 28, 2019
There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.
