The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

Audio by eMarketer Editors  |  Aug 26, 2020
Download
The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space
Share
Topics
eMarketer Podcast
United States

Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.

Coronavirus Impact: US Retailers Who Plan to Increase Marketing Investments in Select Emerging Technologies, Jan 2020 & June 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Microsoft investment in autonomous vehicle startup indicates renewed interest in commercialized driverless cars
Article
Microsoft investment in autonomous vehicle startup indicates renewed interest in commercialized ...
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Valo leads the 2021 AI drug discovery charge with $190M in funding
Article
Valo leads the 2021 AI drug discovery charge with $190M in funding
AI could expand the usability of existing medications
Article
AI could expand the usability of existing medications
Intel unveils a Face ID-like facial authentication solution for smart devices
Article
Intel unveils a Face ID-like facial authentication solution for smart devices
Q&A: TD Bank senior vice president and head of customer & product marketing talks digital strategies amid the pandemic
Article
Q&A: TD Bank senior vice president and head of customer & product marketing talks digital strategies ...
Combining text with image recognition could be the next step in generative AI capabilities
Article
Combining text with image recognition could be the next step in generative AI capabilities
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
Audio
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
Chase’s Digital Assistant could be a major value-add for mobile banking
Article
Chase’s Digital Assistant could be a major value-add for mobile banking
What Insider Intelligence Analysts Expect in 2021: SMS marketing, parents, and customer experience ROI
Audio
What Insider Intelligence Analysts Expect in 2021: SMS marketing, parents, and customer experience ...
Our top 5 connectivity & tech predictions for 2021
Article
Our top 5 connectivity & tech predictions for 2021
Highmark shoots health data up to Google Cloud
Article
Highmark shoots health data up to Google Cloud
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events
AI adoption hampered by the human element—here are three steps to take to help projects succeed
Article
AI adoption hampered by the human element—here are three steps to take to help projects succeed
Industry Voices: Marketing in uncertain times with honeygrow
Video
Industry Voices: Marketing in uncertain times with honeygrow

Daily News

(More) digital trends for 2021: Influencer- and user-generated content
Article
(More) digital trends for 2021: Influencer- and user-generated content
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
The returns process is still frustrating for some shoppers
Article
The returns process is still frustrating for some shoppers
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
Article
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
More than three-quarters of marketers plan to improve lead generation in 2021
Article
More than three-quarters of marketers plan to improve lead generation in 2021
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Seven in 10 US Adults Haven’t Bought Anything Via Social
Article
Seven in 10 US Adults Haven’t Bought Anything Via Social
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | Jan 28
Video
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | Jan 28
A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | Jan 26
Video
A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | Jan 26

Latest Reports

The Payments Ecosystem
Report
The Payments Ecosystem
SMS Marketing 2021
Report
SMS Marketing 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
AI in Insurance
Report
AI in Insurance
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
US Social Trends for 2021
Report
US Social Trends for 2021
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events
The Digital Health Ecosystem
Report
The Digital Health Ecosystem
The US Neobank Competitive Edge Report 2020
Report
The US Neobank Competitive Edge Report 2020

Popular on Insider Intelligence

(More) digital trends for 2021: Influencer- and user-generated content
Article
(More) digital trends for 2021: Influencer- and user-generated content
SMS Marketing 2021
Report
SMS Marketing 2021
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
The Payments Ecosystem
Report
The Payments Ecosystem
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
The returns process is still frustrating for some shoppers
Article
The returns process is still frustrating for some shoppers
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
Article
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
More than three-quarters of marketers plan to improve lead generation in 2021
Article
More than three-quarters of marketers plan to improve lead generation in 2021
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA

"Behind the Numbers" Podcast

The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
Audio
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives
Audio
What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives

Trending in United States

(More) digital trends for 2021: Influencer- and user-generated content
Article
(More) digital trends for 2021: Influencer- and user-generated content
SMS Marketing 2021
Report
SMS Marketing 2021
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
The Payments Ecosystem
Report
The Payments Ecosystem
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
The returns process is still frustrating for some shoppers
Article
The returns process is still frustrating for some shoppers
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
Article
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
More than three-quarters of marketers plan to improve lead generation in 2021
Article
More than three-quarters of marketers plan to improve lead generation in 2021
AI in Insurance
Report
AI in Insurance