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EMARKETER

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

Audio by eMarketer Editors  |  Aug 26, 2020
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The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space
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eMarketer Podcast
United States

Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.

Coronavirus Impact: US Retailers Who Plan to Increase Marketing Investments in Select Emerging Technologies, Jan 2020 & June 2020 (% of respondents)
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