The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

Audio by eMarketer Editors  |  Aug 26, 2020  |  2 min read
Download
The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space
Share
Topics
eMarketer Podcast
United States

Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.

Coronavirus Impact: US Retailers Who Plan to Increase Marketing Investments in Select Emerging Technologies, Jan 2020 & June 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life
Article
Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life
Senior Marketers Are Split on the Future of Offices
Article
Senior Marketers Are Split on the Future of Offices
The Executive Roundtable: John Durham of Catalyst SF on the Value of Smart Marketing and Advertising Strategy
Audio
The Executive Roundtable: John Durham of Catalyst SF on the Value of Smart Marketing and Advertising ...
Q&A: Wells Fargo's Head of Social Listening Talks How Brands Can Measure ROI
Article
Q&A: Wells Fargo's Head of Social Listening Talks How Brands Can Measure ROI
Industry Voices: Marketing in Uncertain Times with Perdue Farms
Video
Industry Voices: Marketing in Uncertain Times with Perdue Farms
How eBay Delivered Optimized Content with AI | Sponsored Content
Article
How eBay Delivered Optimized Content with AI | Sponsored Content
Six in 10 US Business and Technology Decision-Makers Find Employee Training Challenging
Article
Six in 10 US Business and Technology Decision-Makers Find Employee Training Challenging
Six in 10 US Employees Prefer Working from Home amid Pandemic
Article
Six in 10 US Employees Prefer Working from Home amid Pandemic
Podcasting in Canada 2020
Report
Podcasting in Canada 2020
Social Listening
Report
Social Listening
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic
Article
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic
Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services
Article
Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services
Virtual Events May Be the Norm Post-Pandemic
Article
Virtual Events May Be the Norm Post-Pandemic
Experiential Marketing in the Age of COVID-19
Article
Experiential Marketing in the Age of COVID-19
More than Half of Global Finance Executives Are Canceling Recruitment or Freezing Hiring
Article
More than Half of Global Finance Executives Are Canceling Recruitment or Freezing Hiring

Latest Reports

Holiday Shopping 2020
Report
Holiday Shopping 2020
Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
US Digital Users 2020
Report
US Digital Users 2020
The Global Media Intelligence Report 2020
Report
The Global Media Intelligence Report 2020
Digital Ad Spending by Industry 2020
Report
Digital Ad Spending by Industry 2020
Q3 2020 Digital Video Trends
Report
Q3 2020 Digital Video Trends
Social Media Update Q3 2020
Report
Social Media Update Q3 2020
UK Digital Video 2020
Report
UK Digital Video 2020
Canada Digital Video 2020
Report
Canada Digital Video 2020
US Digital Video 2020
Report
US Digital Video 2020
Amazon Prime Day 2020
Report
Amazon Prime Day 2020
Identity 2020
Report
Identity 2020
App Monetization Trends 2020
Report
App Monetization Trends 2020
LinkedIn in Canada
Report
LinkedIn in Canada
Gauging Consumers Across Income Brackets
Report
Gauging Consumers Across Income Brackets

Popular on eMarketer

US Digital Users 2020
Report
US Digital Users 2020
Holiday Shopping 2020
Report
Holiday Shopping 2020
Global Mobile Messaging 2020
Report
Global Mobile Messaging 2020
Instagram and Snapchat Look to Take on TikTok with New Product Updates
Article
Instagram and Snapchat Look to Take on TikTok with New Product Updates
Streaming Services Spend Heavily on Marketing amid Pandemic
Article
Streaming Services Spend Heavily on Marketing amid Pandemic
Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming
Article
Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming ...
What Happens to Print During a Pandemic?
Audio
What Happens to Print During a Pandemic?
Digital Video Consumption Is Spiking in Asia-Pacific
Article
Digital Video Consumption Is Spiking in Asia-Pacific
Why Procter & Gamble Wants to Upend the Upfronts
Audio
Why Procter & Gamble Wants to Upend the Upfronts
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
The Global Media Intelligence Report 2020
Report
The Global Media Intelligence Report 2020
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020
Article
Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020
Netflix Is the Runaway Winner of Canada’s Streaming ‘Wars’
Article
Netflix Is the Runaway Winner of Canada’s Streaming ‘Wars’
Senior Marketers Are Split on the Future of Offices
Article
Senior Marketers Are Split on the Future of Offices

Latest Forecasts

Enterprise Use of Collaboration Tools, US
Forecasts
Enterprise Use of Collaboration Tools, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Traditional Media Ad Spending, US
Forecasts
Traditional Media Ad Spending, US
Radio Ad Spending, US
Forecasts
Radio Ad Spending, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Social Network Ad Spending, US
Forecasts
Social Network Ad Spending, US
Pandora, US
Forecasts
Pandora, US
Digital Ad Spending, US
Forecasts
Digital Ad Spending, US
Gaming Ad Revenues, US
Forecasts
Gaming Ad Revenues, US
Amazon, US
Forecasts
Amazon, US
Mobile Ad Spending, US
Forecasts
Mobile Ad Spending, US
Yelp, US
Forecasts
Yelp, US
eBay, US
Forecasts
eBay, US
Walmart, US
Forecasts
Walmart, US
Instagram, US
Forecasts
Instagram, US

"Behind the Numbers" Podcast

The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
Audio
The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends
What Happens to Print During a Pandemic?
Audio
What Happens to Print During a Pandemic?
A Social Media Reckoning After the US Election
Audio
A Social Media Reckoning After the US Election
Is the 5G iPhone 12 the Future of Smartphones?
Audio
Is the 5G iPhone 12 the Future of Smartphones?
Why Procter & Gamble Wants to Upend the Upfronts
Audio
Why Procter & Gamble Wants to Upend the Upfronts
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online Shopping Through YouTube
Audio
The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online ...
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report
Audio
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report
The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
Audio
The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
Marketers Spend on Live Sports Ads
Audio
Marketers Spend on Live Sports Ads
What Does the US House Antitrust Report Mean for Facebook's Future?
Audio
What Does the US House Antitrust Report Mean for Facebook's Future?
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Audio
The Weekly Listen: Negative Emotions in Ads, End of the Upfronts, and Influencer Parents
Where Americans Socially Network
Audio
Where Americans Socially Network
The Ad Platform: Addressable Media Is Having an Identity Crisis
Audio
The Ad Platform: Addressable Media Is Having an Identity Crisis
The Pandemic Effect on Business Metrics
Audio
The Pandemic Effect on Business Metrics
Breaking Down Our Digital Trust Report
Audio
Breaking Down Our Digital Trust Report