June 23, 2020

Coronavirus Impact: Average Digital Video Ad Spending Among US Agency/Marketing Professionals, by Channel, 2018-2020 (millions)

Note

Data was provided to eMarketer by Interactive Advertising Bureau (IAB).

Methodology

Data is from a June 2020 Interactive Advertising Bureau (IAB) "U.S. 2020 Digital Video Advertising Spend Report: Putting Covid in Context" conducted by Advertiser Perceptions. 350 US agency (43%) and marketing (57%) professionals were surveyed online during February 27-March 12 and May 1-May 6, 2020. Respondents identified their industries as automotive, CPG, fashion & apparel, finance, home furnishings, media & entertainment, retail and telecommunications. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending.