The Executive Roundtable: David Cohen of the IAB on how digital advertising is adjusting to disruption

Audio by Geoff Ramsey  |  Nov 18, 2020
Download
The Executive Roundtable: David Cohen of the IAB on how digital advertising is adjusting to disruption
Share
Topics
eMarketer Podcast
United States

David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

Coronavirus Impact: Average Digital Video Ad Spending Among US Agency/Marketing Professionals, by Channel, 2018-2020 (millions)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Related Charts & Analysis

In the UK digital ad market, format shifts have fueled duopoly dynamics
Article
In the UK digital ad market, format shifts have fueled duopoly dynamics
The Ad Platform: Where political advertisers spent on digital media in 2020
Audio
The Ad Platform: Where political advertisers spent on digital media in 2020
Achieving holistic attribution is more a journey than a goal
Article
Achieving holistic attribution is more a journey than a goal
Tubi talks streaming audiences, upfronts, and more | Sponsored Content
Video
Tubi talks streaming audiences, upfronts, and more | Sponsored Content
New data suggests iOS users are opting in to tracking much less than previously expected
Article
New data suggests iOS users are opting in to tracking much less than previously expected
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
Article
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
3 trends from this year’s NewFronts
Article
3 trends from this year’s NewFronts
Why Google crushed Q1, what to expect from a 2021 ad recovery, and cookie doomsday
Audio
Why Google crushed Q1, what to expect from a 2021 ad recovery, and cookie doomsday
Watch for CTV and social platforms at this week’s NewFronts
Article
Watch for CTV and social platforms at this week’s NewFronts
CTV is still among the fastest-growing channels in digital advertising
Article
CTV is still among the fastest-growing channels in digital advertising
How addressability and measurability are changing in digital advertising
Audio
How addressability and measurability are changing in digital advertising
Canada Digital Ad Spending 2021
Report
Canada Digital Ad Spending 2021
UK Digital Ad Spending 2021
Report
UK Digital Ad Spending 2021
Latin America Ad Spending 2021
Report
Latin America Ad Spending 2021
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021
Report
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021

Daily News

More Gen Zers now use TikTok than Instagram in the US
Article
More Gen Zers now use TikTok than Instagram in the US
Achieving holistic attribution is more a journey than a goal
Article
Achieving holistic attribution is more a journey than a goal
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
Audio
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
Linear addressable TV ad spending will grow 33.1% this year
Article
Linear addressable TV ad spending will grow 33.1% this year
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Audio
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Over a third of US adults don’t use mobile payment systems
Article
Over a third of US adults don’t use mobile payment systems
In Canada, digital video surpasses TV in ad spending for the first time
Article
In Canada, digital video surpasses TV in ad spending for the first time
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
Article
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
A greater emphasis on tech and omnichannel retail is emerging in China
Article
A greater emphasis on tech and omnichannel retail is emerging in China
In the UK digital ad market, format shifts have fueled duopoly dynamics
Article
In the UK digital ad market, format shifts have fueled duopoly dynamics
How in-app shopping could change TikTok for marketers
Article
How in-app shopping could change TikTok for marketers
The Ad Platform: Where political advertisers spent on digital media in 2020
Audio
The Ad Platform: Where political advertisers spent on digital media in 2020
New data suggests iOS users are opting in to tracking much less than previously expected
Article
New data suggests iOS users are opting in to tracking much less than previously expected
How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test
Audio
How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test
Brands in Latin America are striving for more diversity in their advertising
Article
Brands in Latin America are striving for more diversity in their advertising

Latest Reports

Influencer Monetization 2021
Report
Influencer Monetization 2021
The Marketing and Advertising Agency Report 2021
Report
The Marketing and Advertising Agency Report 2021
Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising
Report
Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising
Worldwide Digital Ad Spending 2021
Report
Worldwide Digital Ad Spending 2021
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021
Report
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021
US Ecommerce by Category 2021
Report
US Ecommerce by Category 2021
Analyst Take: The Outlook for US Podcast Ad Spending in 2021
Report
Analyst Take: The Outlook for US Podcast Ad Spending in 2021
Canada Mobile Banking Emerging Features Benchmark 2021
Report
Canada Mobile Banking Emerging Features Benchmark 2021
US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
The Rise of Real-Time Payments
Report
The Rise of Real-Time Payments
Publishers and Commerce 2021
Report
Publishers and Commerce 2021
Blockchain in Payments
Report
Blockchain in Payments
Clubhouse and Social Audio 2021
Report
Clubhouse and Social Audio 2021
The US Wealth Management Ecosystem
Report
The US Wealth Management Ecosystem
Social Media Update Q1 2021
Report
Social Media Update Q1 2021

Popular on Insider Intelligence

Influencer Monetization 2021
Report
Influencer Monetization 2021
The Marketing and Advertising Agency Report 2021
Report
The Marketing and Advertising Agency Report 2021
More Gen Zers now use TikTok than Instagram in the US
Article
More Gen Zers now use TikTok than Instagram in the US
Achieving holistic attribution is more a journey than a goal
Article
Achieving holistic attribution is more a journey than a goal
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
Audio
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
Linear addressable TV ad spending will grow 33.1% this year
Article
Linear addressable TV ad spending will grow 33.1% this year
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Audio
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Over a third of US adults don’t use mobile payment systems
Article
Over a third of US adults don’t use mobile payment systems
In Canada, digital video surpasses TV in ad spending for the first time
Article
In Canada, digital video surpasses TV in ad spending for the first time
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
Article
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
A greater emphasis on tech and omnichannel retail is emerging in China
Article
A greater emphasis on tech and omnichannel retail is emerging in China
In the UK digital ad market, format shifts have fueled duopoly dynamics
Article
In the UK digital ad market, format shifts have fueled duopoly dynamics
How in-app shopping could change TikTok for marketers
Article
How in-app shopping could change TikTok for marketers
The Ad Platform: Where political advertisers spent on digital media in 2020
Audio
The Ad Platform: Where political advertisers spent on digital media in 2020
New data suggests iOS users are opting in to tracking much less than previously expected
Article
New data suggests iOS users are opting in to tracking much less than previously expected

"Behind the Numbers" Podcast

The Weekly Listen: Augmented reality and the future of marketing, 'buy now, pay later' evolves, and decision fatigue
Audio
The Weekly Listen: Augmented reality and the future of marketing, 'buy now, pay later' evolves, and ...
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
Audio
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
The Ad Platform: Where political advertisers spent on digital media in 2020
Audio
The Ad Platform: Where political advertisers spent on digital media in 2020
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Audio
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test
Audio
How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test
The Weekly Listen: HBO Max's ceiling, Amazon's effect on live sports, and palm payments
Audio
The Weekly Listen: HBO Max's ceiling, Amazon's effect on live sports, and palm payments
What Facebook's Q1 earnings mean, how Facebook Dating is doing, and a smart wristband
Audio
What Facebook's Q1 earnings mean, how Facebook Dating is doing, and a smart wristband
Snapchat's Q1, how social media behaviors evolved, and Facebook's new ad offerings
Audio
Snapchat's Q1, how social media behaviors evolved, and Facebook's new ad offerings
Why Google crushed Q1, what to expect from a 2021 ad recovery, and cookie doomsday
Audio
Why Google crushed Q1, what to expect from a 2021 ad recovery, and cookie doomsday
LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work
Audio
LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work
The Weekly Listen: Pandemic behavior stickiness, inbox intimacy, and Amazon salon
Audio
The Weekly Listen: Pandemic behavior stickiness, inbox intimacy, and Amazon salon
How addressability and measurability are changing in digital advertising
Audio
How addressability and measurability are changing in digital advertising
The Ad Platform: What's the right approach to collecting first-party data?
Audio
The Ad Platform: What's the right approach to collecting first-party data?
Brand new Q1 forecasts, say-through rates, and host-read vs. preproduced ads
Audio
Brand new Q1 forecasts, say-through rates, and host-read vs. preproduced ads
Around the World with ... Digital Video: Overtaking TV, SVOD services, and live sports
Audio
Around the World with ... Digital Video: Overtaking TV, SVOD services, and live sports

Trending in United States

Influencer Monetization 2021
Report
Influencer Monetization 2021
The Marketing and Advertising Agency Report 2021
Report
The Marketing and Advertising Agency Report 2021
More Gen Zers now use TikTok than Instagram in the US
Article
More Gen Zers now use TikTok than Instagram in the US
Linear addressable TV ad spending will grow 33.1% this year
Article
Linear addressable TV ad spending will grow 33.1% this year
Achieving holistic attribution is more a journey than a goal
Article
Achieving holistic attribution is more a journey than a goal
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
Audio
How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Audio
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'
Over a third of US adults don’t use mobile payment systems
Article
Over a third of US adults don’t use mobile payment systems
In Canada, digital video surpasses TV in ad spending for the first time
Article
In Canada, digital video surpasses TV in ad spending for the first time
Square turns in impressive Q1, closes Tidal acquisition
Article
Square turns in impressive Q1, closes Tidal acquisition
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
Article
Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl
A greater emphasis on tech and omnichannel retail is emerging in China
Article
A greater emphasis on tech and omnichannel retail is emerging in China
The Ad Platform: Where political advertisers spent on digital media in 2020
Audio
The Ad Platform: Where political advertisers spent on digital media in 2020
New data suggests iOS users are opting in to tracking much less than previously expected
Article
New data suggests iOS users are opting in to tracking much less than previously expected
How in-app shopping could change TikTok for marketers
Article
How in-app shopping could change TikTok for marketers