March 27, 2020

US Adults' Preferred Channels for Brands to Advertise and Communicate During the Coronavirus Outbreak, March 2020 (% of respondents)

Description

This chart shows US adults' preferred channels for brand advertising and communication during the coronavirus outbreak. It includes TV advertising, emails, social media posts (not advertisements), text messages, online advertising, social media advertising, phone calls, podcast advertising, and ... podcast content (not advertisements). More

Methodology

Data is from the March 2020 Opinium report titled "US Brand Marketing in a Crisis: Why Now Is Not the Time for Silence." 2,006 US adults ages 18+ were surveyed online from March 20, 2020-March 25, 2020. Data is representative of the US population.
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Chart Title

US Adults' Preferred Channels for Brands to Advertise and Communicate During the Coronavirus Outbreak, March 2020 (% of respondents)

Publication Date

March 27, 2020