Reports
Email Marketing StatPack 2018
This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
View this Report
Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 177 charts about 'Email'
Most Recent Charts
What Activities Do Internet Users in Spain Conduct Online? (% of respondents, 2017 & 2018)
How Do Digital Buyers in Mexico Prefer Businesses to Interact with Them? (% of respondents, Nov 2018)
How Do Brand Emails Aid in the Purchasing Decisions of US Internet Users? (% of respondents, Nov 2018)
How Frequently Do US Email Users Check Their Personal Email? (% of respondents, 2016-2018)
Do US Email Users Have Access to Their Personal Email Account on a Mobile Device*? (% of respondents, 2016-2018)
More On: Email
See AllShould Unsubscribes Be a Cause for Concern?
Nov 19, 2018
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts
Oct 11, 2018
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
You've Got (Too Much) Mail
Oct 01, 2018
More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.
Why Do US Digital Buyers Ignore Emails from Retailers? (% of respondents, by age, June 2018)
Sep 26, 2018
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
Devices Used by US Business Professionals to Regularly Check Email, 2017 & 2018 (% of respondents)
Aug 17, 2018
Digital Activities of Consumers in Great Britain, by Gender, April 2018 (% of respondents in each group)
Aug 07, 2018
Digital Activities of Consumers in Great Britain, by Age, April 2018 (% of respondents in each group)
Aug 07, 2018
Digital Activities Conducted by Affluent Consumers in France, Germany and the UK, 2017 (% of respondents)
Jun 06, 2018
