Customer experience leaders are investing heavily in AI to improve retention, personalization, and efficiency. But consumer trust, channel preferences, and uneven comfort with automation are creating tension between CX gains and the risk of alienating customers.

This infopack provides a collection of the most relevant data and information to help you and your customers understand:

• Key metrics marketers use to measure customer experience
• What consumer sentiment is around AI's use in customer experience
• How marketers are responding to customer expectations
• How marketers plan to use AI for better customer experience

This deck can help brands and agencies:

• Develop media strategy
• Allocate budget for campaigns
• Benchmark marketing performance