February 27, 2020

US Agency/Marketing Professionals Who Agree with Select Statements About TV/Digital Video Advertising, Nov 2019 (% of respondents)


This chart shows how many advertising agency and marketing professionals in the United States agree with select statements about digital video/TV advertising, and the measurement/effectiveness of each. Statements include: "broadcast/cable TV ads will be sold on an impression basis within the next 2 ... years," "confusion in the TV marketplace makes me want to buy more digital," "I don't mind advertising on a video platform/format I don't understand, as long as it provides results" and "by adding over-the-top (OTT)/digital video to linear buys, I'm just buying impressions without knowing reach, frequency or effectiveness."More