February 1, 2020

US Total Political Ad Spending, 2015/2016 & 2019/2020 (billions and % of total media ad spending)


This chart shows eMarketer's estimates of political ad spending in billions for the 2015/2016 and 2019/2020 election cycles, and includes growth and percent of total media ad spending figures.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.