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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 20, 2019

Mobile Gaming In-App Ad Performance Metrics Worldwide: Ad Request Share, by Demographic and Game Genre, Q3 2019 (% of total on Smaato's platform)

Mobile Gaming In-App Ad Performance Metrics Worldwide: Ad Request Share, by Demographic and Game Genre, Q3 2019 (% of total on Smaato's platform)

Description

This chart breaks out mobile in-app ad requests within gaming apps by demographic, including by gender and by age group. The figures are shown by game genre: hyper-casual, casual, midcore and hardcore.