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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 19, 2019

US Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

Description

Forecast is of average programmatic CPM, CPC and CTR rates for display, mobile, video and social from 2012-2018.

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Chart Title

US Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

Publication Date

November 19, 2019

Sources

Source information is only available to PRO subscribers.

Topics

Cost per Thousand (CPM)Digital Display Ad Spending Advertising Performance Metrics Mobile Ad Spending Social Media Ad Spending Programmatic Ad Spending United States

US Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018 | EMARKETER