August 23, 2019

US Internet Users* Whose Most Recent Fashion Purchase Was Inspired by Social Media Browsing, by Generation, July 2019 (% of respondents in each group)


This survey asked US consumers whether their most recent fashion purchase was inspired by social media browsing. The data was broken out by generation.


Data was provided to eMarketer by Yotpo.


Data is from the August 2019 Yotpo report titled "Fashion eCommerce Report: Consumer Trends and Strategies for Brands." 2,000 US internet users ages 14+ were surveyed online during July 2019. The internet users all do at least half of their fashion shopping online. Yotpo is a rating and review marketing company.