US Internet Users Who Trust Social Media Ads for Recommendations When Shopping, by Demographic, Feb 2019 (% of respondents in each group)
This survey asked US consumers from all generations about whether they trust ads in social media when looking for a shopping recommendation. The question was answered by males, females, Gen Z, millennials, Gen X and baby boomers.
Data was provided to eMarketer by Oracle.
Data is from the July 2019 Oracle report titled "One Size Doesn't Fit All." 1,100 US internet users ages 18+ were surveyed online during February 11-14, 2019 by H+K Strategies.