July 30, 2019

US Internet Users Who Trust Social Media Ads for Recommendations When Shopping, by Demographic, Feb 2019 (% of respondents in each group)

Description

This survey asked US consumers from all generations about whether they trust ads in social media when looking for a shopping recommendation. The question was answered by males, females, Gen Z, millennials, Gen X and baby boomers.

Note

Data was provided to eMarketer by Oracle.

Methodology

Data is from the July 2019 Oracle report titled "One Size Doesn't Fit All." 1,100 US internet users ages 18+ were surveyed online during February 11-14, 2019 by H+K Strategies.
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Chart Title

US Internet Users Who Trust Social Media Ads for Recommendations When Shopping, by Demographic, Feb 2019 (% of respondents in each group)

Publication Date

July 30, 2019

Sources