Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)
This survey asked US consumers from all generations about who they trust when looking for a shopping recommendation. The responses included friends, family, colleagues, store employee, online shoppers and influencers.
Data was provided to eMarketer by Oracle.
Data is from the July 2019 Oracle report titled "One Size Doesn't Fit All." 1,100 US internet users ages 18+ were surveyed online by H+K Strategies.