April 9, 2019

Which Select Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, April 2019)

Description

The most common shopping-related activities done on smart speakers are browsing products and adding them to a shopping cart (but not actually purchasing on the smart speaker). Buying products on smart speakers is still a rare behavior among smart speaker owners.

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the April 2019 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,002 US internet users ages 18+ were surveyed online during April 2019. Respondents identified as female (52%) and male (48%) and were ages 18-34 (31%), 35-54 (35%) and 55-65 (34%). Respondents were members of ... Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.More