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April 1, 2019
Share of US Time Spent Viewing NCAA March Madness*, by Device, March 2019 (% of total)
Description
Connected TV captured nearly half of all time spent watching the first 2 rounds of March Madness.Methodology
Data is from the April 2019 Conviva "2019 March Madness Streaming Report: Round 1 & 2." Conviva tracked 200 million digital video viewers worldwide on 3 billion applications for over 200 over-the-top (OTT) publisher brands worldwide during March 2019. Video content measured includes movies, episodic TV shows, live linear television and live sports.Chart Title
Share of US Time Spent Viewing NCAA March Madness*, by Device, March 2019 (% of total)Publication Date
April 1, 2019