Share of US Time Spent Viewing NCAA March Madness*, by Device, March 2019 (% of total)
Connected TV captured nearly half of all time spent watching the first 2 rounds of March Madness.
Data is from the April 2019 Conviva "2019 March Madness Streaming Report: Round 1 & 2." Conviva tracked 200 million digital video viewers worldwide on 3 billion applications for over 200 over-the-top (OTT) publisher brands worldwide during March 2019. Video content measured includes movies, episodic TV shows, live linear television and live sports.