February 13, 2019

US Digital Device Users' Behaviors/Attitudes Toward Digital Privacy, by Generation, Dec 2018 (% of respondents)


US baby boomers (ages 50-64) and seniors (ages 65+) are more likely to not be comfortable sharing personal information with brands, more likely to not trust any social media channels and more likely to never share content online compared to US millennials (ages 2-34) and Gen X (ages 35-49). US Gen Z ... (ages 18-22) are overwhelmingly likely to be comfortable sharing info with brands, trust social media channels and to share content online.More


Data is from the February 2019 Adobe "2019 Adobe Brand Content Survey" in partnership with Advanis. 1,000 US digital device users ages 18+ were surveyed during December 18-20, 2018. All respondents owned at least one digital device, such as a desktop/laptop, smartphone or tablet. Advanis is a market research firm.