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February 5, 2019

Which Activities Have US Smartphone/Tablet Owners Done Using Apps on Their Smartphone/Tablet in the Past Month? (% of respondents, by demographic, Feb 2019)


US Internet users are almost as likely to use mobile apps to purchase products/services as they are to research products/services. Females are more likely than males to do various activities on mobile apps, such as buying and researching a product, and using grocery apps, sharing economy apps, and ... mobile wallet apps.More


Data was provided to eMarketer by Bizrate Insights.


Data is from the February 2019 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 997 US internet users were surveyed online during February 2019. Respondents identified as female (51%) and male (49%) and were ages 18-34 (34%), 35-54 (33%) and 55-65 (33%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.