February 5, 2019

What Value Perceptions Do US Shoppers See in Digital Shopping? (% of respondents, by generation, Dec 2018)

Methodology

Data is from the February 2019 IRI report titled "Consumer Connect Q4 2018: Consumer Confidence Reflected in E-commerce Growth." 2,164 US internet users ages 18+ were surveyed online from December 7-14, 2018. The respondents were the primary shopper of their household. The survey sample is representative of the total US population.