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September 25, 2018
US Mobile App, Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method, H1 2018 (among impressions analyzed by Integral Ad Science)
Methodology
Data is from the September 2018 Integral Ad Science "Media Quality Report H1 2018." Impressions include display and video ads purchased through publishers and networks/exchanges. Integral Ad Science is an ad verification company.Sources
Chart Title
US Mobile App, Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method, H1 2018 (among impressions analyzed by Integral Ad Science)Publication Date
September 25, 2018