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Explore our Research →College sports sponsorship reaches 2 in 5 fans at the shelf, but the other half aren't buying it
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Apr 3, 2026
Monzo abandons the US for a second time
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Apr 3, 2026
The future of agentic commerce hinges on the customer experience
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Apr 3, 2026
SoFi’s crypto push includes business banking services
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Apr 3, 2026
SMBC sells commercial banking unit, shuts down Jenius
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Apr 3, 2026
Creator investors are reshaping brand social strategy
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Apr 3, 2026
FAQ on AI creative optimization: What to automate, what to keep human, and how to compete
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Apr 3, 2026
Peptide buzz climbs as influencer hype drives demand online
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Apr 3, 2026
FAQ on incrementality: How to prove your ads actually work in 2026
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Apr 3, 2026
OpenAI’s TBPN talk show deal adds media muscle to encourage AI discourse
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Apr 3, 2026
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Learn More →Podcast | When Do Ads Actually Grab Attention?
In the latest episode of "Behind the Numbers," we're talking about ad viewability with Andy Evans, CMO of Sovrn. In an interview with principal analyst Lauren Fisher, Evans discusses the intricacies of viewability and offers some surprising data about which ads actually engage users’ attention.
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Subscribe to the "Behind the Numbers" podcast on Soundcloud, Apple Podcasts, Spotify, or Stitcher.
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