How Do US Internet Users Typically Watch TV/Video? (% of respondents, Sep 2018)
Data is from the October 2018 Interactive Advertising Bureau (IAB) report titled "Ad Receptivity and the Ad-Supported OTT Video Viewer" conducted by Maru/Matchbox and sponsored by SpotX. Data is based on two surveys conducted among Maru/Matchbox's Springboard America online panel. For the first survey, 1,512 US internet users ages 18+ were surveyed online on August 10, 2018 to determine the profile of the ad-supported digital video viewers. For the second survey, 1,223 US internet users ages 18+ were surveyed online during September 25-26, 2018, with age and gender quotas set to reflect viewership profiles from the first survey.