Podcast | The Shelf Life of TV Ads, and How DVRs Might Be Wasting Money

Podcast | The Shelf Life of TV Ads, and How DVRs Might Be Wasting Money

eMarketer vice president of multimedia Paul Verna joins us to discuss how some TV ads lose effectiveness when they’re not viewed in real time. Considering the high percentage of ads that are time-shifted, this is a potential concern for traditional TV advertisers.

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