How Much Are US Internet Users Budgeting to Spend on Holiday Gifts in 2018? (% of respondents, by age)
NoteData was provided to eMarketer by CPC Strategy.
MethodologyData is from the October 2018 CPC Strategy "The 2018 US Holiday Shopping Forecast" conducted by Survata. 1,500 US internet users ages 18+ were surveyed online during August 7-9, 2018. Respondents were female (n=768) and male (n=732), ages 18-24 (n=153), 25-34 (n=198), 35-44 (n=267), 45-54 (n=287), 55-64 (n=302) and 65+ (n=293). CPC Strategy is a retail search marketing company.