Did US Internet Users Participate in Amazon Prime Day 2018? (% of respondents)
MethodologyData is from the August 2018 Periscope By McKinsey report titled "Amazon Prime Day 2018: Beyond the Hype - The Evolution of Consumer Shopping Behaviors." 3,090 internet users in France (n=509), Germany (n=511), Italy (n=519), the UK (n=516) and the US (n=1,035) ages 18+ were surveyed online in July 2018. The responses were selectively evaluated by age and gender. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.