August 10, 2018

In-Session Ecommerce Purchase Rates Worldwide, by Product Recommendation Engagement, Q2 2018 (% tracked by Monetate)


Data was provided to eMarketer by Monetate.


Data is from the August 2018 Monetate report titled "Q2 2018: The Right Recommendations." The report analyzes a random sample of 700 million ecommerce sessions using same-store data across each calendar quarter. An experience refers to any interaction wherein a consumer visits a site. Averages throughout the report are calculated across the entire sample. Key performance indicators, such as average order value and conversion rate, vary by industry and market type. These averages are published only to support the analysis in each release of the report and are not intended to be benchmarks for any ecommerce business. Monetate is an internet marketing services company.