July 10, 2018

US Internet Users Who Are Encouraged to Make a Digital Purchase from a Retailer After Seeing Their Print Ad, by Demographic, March 2018 (% of respondents in each group)


Data is from the July 2018 Valassis "Awareness-to-Activation Study" in conjunction with The NPD Group. 1,280 US internet users ages 18+ from an annually surveyed panel of 10,000 respondents were surveyed online during January 26-March 15, 2018. Valassis is a direct mail and marketing services company.