Podcast | When Marketing to Millennial Parents, Personalization Is Key

Podcast | When Marketing to Millennial Parents, Personalization Is Key

Audio by eMarketer Editors  |  May 14, 2019
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Podcast | When Marketing to Millennial Parents, Personalization Is Key
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eMarketer principal analyst Mark Dolliver discusses ways that marketers can reach millennial parents. How are young parents different from those of earlier generations? How well does out-of-home advertising work for them? And in what ways are these youthful consumers similar to their older counterparts?

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US Internet Users Who Are Encouraged to Make a Digital Purchase from a Retailer After Seeing Their Print Ad, by Demographic, March 2018 (% of respondents in each group)
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