Podcast | When Marketing to Millennial Parents, Personalization Is Key

Audio by eMarketer Editors  |  May 14, 2019
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Podcast | When Marketing to Millennial Parents, Personalization Is Key
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eMarketer Podcast
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eMarketer principal analyst Mark Dolliver discusses ways that marketers can reach millennial parents. How are young parents different from those of earlier generations? How well does out-of-home advertising work for them? And in what ways are these youthful consumers similar to their older counterparts?

"Behind the Numbers" is sponsored by LinkedIn Marketing Solutions. Listen In.

US Internet Users Who Are Encouraged to Make a Digital Purchase from a Retailer After Seeing Their Print Ad, by Demographic, March 2018 (% of respondents in each group)
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