Most Effective Tier of Influencers According to Cosmetic, Fashion and Luxury Marketers in Europe and the US, Jan 2018 (% of respondents)
This chart shows the most effective tier of influencers according to cosmetic, fashion and luxury marketers in Europe and the US in 2018. Tiers included are mega, celebrity, macro and micro.
Data is from the April 2018 Launchmetrics report titled "The State of Influencer Marketing in Fashion, Luxury & Cosmetics." 600 cosmetic, fashion and luxury marketers in Europe and the US were surveyed during January 8-26, 2018. 200 cosmetic, fashion and luxury industry influencers in Europe and the US were surveyed during January-February 2018. Influencer respondents are members of Launchmetrics' infuencer network, "Style Coaltion," as well as "GPS Radar," the members-only platform for cosmetic, fashion and luxury professionals to connect and share.