June 7, 2018

US Lidl Shoppers Who Regularly* Shop at Lidl, by Age, April 2018 (% of respondents in each group)

Methodology

Data is from a June 2018 Oliver Wyman study as cited in press release. 3,600 US internet users ages 18+ were surveyed online in April 2018. Respondents were from the six states where Lidl operates stores: Delaware, Georgia, New Jersey, North Carolina, South Carolina and Virginia. 600 respondents ... identified themselves as Lidl shoppers and 35% of them were ages 18-34.More
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Chart Title

US Lidl Shoppers Who Regularly* Shop at Lidl, by Age, April 2018 (% of respondents in each group)

Publication Date

June 7, 2018