May 15, 2018

Features/Options for Which US Internet Users Would Be Willing to Pay a Premium, by Demographic, March 2018 (% of respondents in each group)

Methodology

Data is from the May 2018 IRI report titled "Q1 Food & Beverage Trends: Early View 2018." 2,100 US internet users ages 18+ were surveyed online in March 2018. The sample was nationally representative and based on the US Census.