Media Activities Conducted Monthly by Internet Users Worldwide, by Age, Oct 2017 (% of respondents in each group)
DescriptionAccording to a 2017 Salesforce survey, 27% of internet users worldwide listened to podcasts. 81% of respondents watched broadcast TV channels; 66% watched cable or satellite TV channels. 86% of respondents ages 18-36 streamed video, TV or movies online.
NoteData was provided to eMarketer by Salesforce.
MethodologyData is from the January 2018 Salesforce "Connected Audience Report." 3,080 internet users ages 18-97 from Australia, Canada, France, Germany, Ireland, Japan, the Netherlands, New Zealand, the UK and the US were surveyed online in October 2017. Respondents met the criteria of consuming video media (streaming, broadcast TV or cable/satellite TV) and audio media (streaming, radio or podcast) at least once a month. The data has been weighted based on country population size.