November 29, 2017

Biggest Challenges of Maintaining Data Quality in Their Contact Database According to B2B Marketing and Sales Professionals in North America, Nov 2017 (% of respondents)

Description

B2B marketers and salespeople in North America were surveyed in November 2017 about what their biggest challenges from maintaining data quality in their contact database were. Responses included old/outdated data, not having the time or resources to be more efficient, not enough data on current ... customers and legacy technology issues among others.More

Methodology

Data is from the November 2017 Demand Gen Report (DGR) report titled "B2B Orgs Addressing Data Concerns to Achieve Audience-Centric Goals" sponsored by Synthio. 150 B2B marketing and sales professionals predominantly from North America (94%) were surveyed during October-November 2017. Respondents identified their company's annual revenues as less than $25 million (48%), $25-$50 million (14%), $50-$100 million (6%), $100-$500 million (11%), $500 million-$1 billion (3%) and more than $1 billion (18%). Demand Gen Report (DGR) is a publication for B2B marketing professionals. Synthio is a data-solution that automates the data cleansing process.