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June 30, 2024
Industry KPIs: TikTok Shares per Post and Engagement Rate per View Worldwide, by Select Industries, Q2 2024
Note
Data was provided to EMARKETER by Dash Hudson.Methodology
Data is collected and analyzed quarterly by Dash Hudson, including posts from national and international companies across major social media platforms, including TikTok (n=917), Instagram (n=2,829), YouTube (n=684), Facebook (n=1,318), Pinterest (n=548), and X (755 companies) to ensure a comprehensive and representative sample. The data includes content posted from October 1, 2023, to December 31, 2023. Only accounts with at least 1,000 followers were considered. Benchmarks were established by calculating the average performance of each brand, providing breakdowns by follower grouping as well as industry. Sample size among platforms, industries, and follower buckets may vary.Chart Title
Industry KPIs: TikTok Shares per Post and Engagement Rate per View Worldwide, by Select Industries, Q2 2024Publication Date
June 30, 2024