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August 21, 2024
Device Used by US Consumers to Make Their Most Recent Travel Purchase, by Generation, March 2024 (% of respondents in each group)
Note
Respondents were asked, "Where did you make your most recent travel purchase?"
Methodology
Data is from the August 2024 Hopper report titled "Activating Gen Z: Generation Z & the Future of Travel." 2,300 US consumers ages 18+ were surveyed during March 11-18, 2024.