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August 20, 2024

US Social Media Users Who Are More Likely to Follow an Influencer If They Have Similar Political Views, by Age and Gender, Aug 2024 (% of respondents)

US Social Media Users Who Are More Likely to Follow an Influencer If They Have Similar Political Views, by Age and Gender, Aug 2024 (% of respondents)

Note

Respondents were asked, "Are you more likely to follow an influencer if they have similar political views as your own?"

Methodology

Data is from the August 2024 IZEA report "Influencers & The 2024 Election." 2,260 US social media users ages 18+ were surveyed online during July 31-August 9, 2024.