Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

December 1, 2023

Estimated Spending on Beauty Products Online in the Past Year Among US Online Beauty Buyers, by Generation, Nov 2023 (% of respondents)

Estimated Spending on Beauty Products Online in the Past Year Among US Online Beauty Buyers, by Generation, Nov 2023 (% of respondents)

Methodology

Insider Intelligence | eMarketer surveyed 1,448 online beauty consumers in the US during October 25 and November 7, 2023. Respondents to the online survey were selected to align with the US population on the criteria of age (15–77), gender, and household income. The survey was fielded by a third-party sample provider. The data has a margin of error of +/-2.6 percentage points at the 95% confidence interval.