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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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December 4, 2023

US Adults Who Have Purchased a Product From an Influencer-Founded Brand in the Past Year, by Generation, Nov 2023 (% of respondents)

Methodology

Data is from a December 2023 Morning Consult survey as cited on LinkedIn. 2,201 US adults were surveyed online during November 2-3, 2023. There is an unweighted margin of error of +/-2 percentage points.