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November 20, 2023

Ways in Which US Gen Z/Millennials vs. Gen X/Baby Boomers Plan to Shop During the 2023 Holiday Season, Oct 2023 (% of respondents)

Ways in Which US Gen Z/Millennials vs. Gen X/Baby Boomers Plan to Shop During the 2023 Holiday Season, Oct 2023 (% of respondents)

Methodology

Data is from the November 2023 The Harris Poll report titled "2023 Holiday Shopping Trends." 2,079 US adults ages 18+ were surveyed online during October 13-15, 2023.
Ways in Which US Gen Z/Millennials vs. Gen X/Baby Boomers Plan to Shop During the 2023 Holiday Season, Oct 2023 (% of respondents) | EMARKETER