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June 15, 2023

Select Daily Media Activities Conducted by US Gen Z vs. Total Adults, May 2023 (% of respondents in each group)

Select Daily Media Activities Conducted by US Gen Z vs. Total Adults, May 2023 (% of respondents in each group)

Methodology

Data is from the June 2023 Morning Consult "The State of Media & Entertainment Report: H2 2023." Data is based on monthly online surveys of roughly 2,200 US adults ages 18+ conducted during July 2022-May 2023. The data was weighted to be representative of populations of adults based on age, gender, race, educational attainment, region, gender, and educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.